Amber Shoyer, Group Digital Marketing Executive

Amber is a Group Digital Marketing Executive at Impact HR Group, supporting Tugela People with its marketing strategy, content and day-to-day digital activity.

With a background in digital marketing, Amber has experience across content creation, social media, email marketing, outreach and lead generation. She works closely with the Tugela People team to bring its HR technology expertise to life through clear, useful and engaging marketing that helps businesses better understand their people systems.

Having grown up around the HR industry and now working across several HR businesses, Amber has a strong understanding of the people challenges organisations face. At Tugela People, she particularly enjoys translating complex HR technology topics into straightforward content that feels relevant and useful to the people reading it.

Amber’s approach to marketing is people-first and strategy-led, with a focus on building visibility, trust and meaningful relationships rather than simply posting for the sake of it.

Outside of work, Amber enjoys walking her two energetic spaniels, going to the gym, and travelling with friends.

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